It is the dawning of a new day, and the new World Cup winner has been exalted to the world: Espana! Congratulations to them, for not only are they World champions but European champions; quite an accomplishment by any means!

I mention this because many times when we watch athletes and performers we forget about the ‘business’ aspect of their field. FIFA is the governing body of football but it is also a business; the same as the Olympics, which is why countries clamour to be representatives of these types of Games.  They generate business for the host country, via tourism, construction marketing, and other industries.  Without the element of ‘business’ there is no real income, no revenue, no money, just ‘show’ and to ‘show’ cost money.

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