Welcome to the first part of the Wealth Creation Series, to find out more about this series click here.

What is Internet Marketing?

Internet marketing or online marketing, as it is otherwise known, is big business and is becoming an important part of most, if not all, businesses in order to raise the profile of a brand as well as increase sales. This is irrelevant of whether a business is done completely online, partly online, or completely offline.

“If your business is not on the internet, then your business will be out of business.” — Bill Gates, Microsoft Founder

 Essentially, internet marketing is using the Internet to do one or more of the following:

• Raise the brand  and profile of a company, thus attract more/new customers
• Communicate a company’s message about itself, its products, or its services online.
• Sell goods, services, or advertising space over the Internet.

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In preparation for the start of the New Financial New Year – Monday April 5th, I’ve decided to kick start the year with a series on Wealth Creation. This will entail looking at the various vehicles a person can  use to make an income and/or even a fortune outside of the conventional 9-5 job*, such as –

• Internet Marketing
• Affiliate Marketing
• Trading
• Property
• Network Marketing
• Starting your own business

Most people, if given the option would love to live their life by design.  A life where you are your own boss; where you can make a living doing what you love;  and creating a residual and/or passive income from anywhere in the world!  Making this sort of dream a reality, however, takes time, a lot of work, growth and more importantly vision and patience! So the question is, are you one of those people, and are you willing to work for that dream?  

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When it comes to financial education one of my favourite authors is Robert Kiyosaki! He took an unpopular subject: Money and how it works, and broke it down for the everyday person making it more popular and easier to understand; as well as more accessible and applicable to the average person and their lives.  His books have changed people’s lives!

Rich Dad, Poor Dad, his most popular and best-selling book has sold over 17 million copies; was on the NY Times best selling list for going on seven years, and has been translated into fifty-one languages.  From that first book, seven other books have followed making up the Rich Dad series, including one called ‘Rich Dad’s CASHFLOW Quadrant.

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